Michael Zick Coaching

Description

A coaching hub that pairs clarity of services with a grounded, wilderness-inspired visual system.

My Roles

Branding, text, and design
UX and product strategy
Technical implementation

Project Link

www.michaelzick.com

Clarity, flow, and conversion

Drawing on rugged wilderness imagery, I designed a grounded, masculine brand identity that reflects my Nice Guy recovery coaching practice. The site layout guides visitors through clear offers and benefits, while keeping the strategy-call button in easy reach.

Presenting benefits and building momentum

Prospects see the outcomes of the coaching program up front — a numbered protocol that shows exactly what to expect. Tabs on the right keep them oriented while client proof builds momentum toward booking.

Past wins build trust

Testimonials and proof points are woven into the page, highlighting past client wins and credibility signals to build trust before the booking step. Social proof lifts conversion with strong images and engaging stories.

Responsiveness without compromise

The mobile flow mirrors the desktop journey, value props, and testimonials, so visitors can scan and book from their phone with ease. Analytics track visitors, page views, and devices.