Michael Zick Coaching logo

Michael Zick Coaching

Description

A coaching hub that pairs clarity of services with a confident, energetic visual system.

My Roles
  • Brand identity
  • Visual design
  • Scheduling instrumentation
Project Link

Clarity, flow, and conversion

Using water as inspiration, I designed a vibrant, approachable brand identity that reflects my coaching style. The site layout guides visitors through clear offers and benefits, while keeping the scheduling button in easy reach.
Coaching homepage with clear offers and CTA

Booking that respects momentum

The Program card pairs outcomes with a simple “Book a Free Session” CTA, reinforcing value and making the next step frictionless. Meanwhile, gracefully-animated tabs let visitors explore offerings without losing context.
Program overview and booking call-to-action

Always-on storytelling

Testimonials and proof points are woven into the page, highlighting past client wins and credibility signals to build trust before the booking step. Social proof stays close to CTAs to lift conversion.
Testimonials and social proof layout

Responsiveness without compromise

The mobile flow mirrors the desktop journey, value props, and testimonials, so visitors can scan and book from their phone with ease. Analytics track visitors, page views, and device types.
Mobile experience for booking and offers
Site designed and built by Michael Zick using React, Next.js, and Redux Toolkit.
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