Adam Chiappone homepage hero

Adam Chiappone

Description

A welcoming therapy site that translates Adam’s in-person warmth into a digital experience.

My Roles
  • Branding, imagery, and copywriting
  • UX, layout, and technical direction
  • SEO and analytics
Project Link

Safety and warmth from the first scroll

A calm hero, welcoming headshot, and immediate “Request appointment” CTA reduce anxiety for first-time visitors. Clear hours, insurance, and contact cues build trust and make reaching out feel low-pressure.
Homepage hero and contact details

Approach that demystifies therapy

The About section outlines Adam’s philosophy in plain language and invites visitors to start with a simple inquiry. Friendly copy and a single CTA keep the path to booking clear and reassuring.
About section with philosophy and CTA

Grounded visuals and tone

Soft textures and nature imagery set a supportive tone for visitors who may be anxious. The layout stays minimal so the focus remains on contact details and what to expect in a first session.
Nature-inspired visual used in the layout

Easy next steps and scheduling

An Events page and calendar reinforce that Adam is active in the community and offers workshops. A concise footer repeats contact and booking paths.
Events and engagement section near footer
Site designed and built by Michael Zick using React, Next.js, and Redux Toolkit.
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